Website design can be elusive to even creative individuals. Sadly some webmasters do not realize their incompetence and they post websites that have grainy graphics and turgid colors. If you are one of these webmasters and have seen the error of your ways, consider this. Your website is a sales tool. A professional layout and design can significantly increase sales and conversion rates, gaining you customers. Businesses can greatly benefit from a professional and unforgettable logo that sets them apart from their competition. Logos are not just fancy graphics that adorn websites or letterhead, logos are a representation of a businesses' philosophy. Logos are a critical component of brand development. 

Many webmasters do not realize that all images on the web are copy written and it is in many cases illegal to use an image that you find on the web without properly licensing it. Fortunately, for the graphically challenged websmasters there are a whole host of resources available to assist with web and graphic design. There are logo websites where you can purchase a single logo for a fixed fee, or subscription websites that allow you to purchase a subscription and download multiple logos. The logo is often the starting point for web design. Many webmasters use the companies logo to develop the website, the rest of the design evolves around the logo. 

Custom logo design can cost from $ 100 to over $ 1000 depending on the logos complexity and the number of revisions required. As a result, buying a stock logo can offers substantial savings, for a small business starting out. 

Fortunately for graphically challenged webmasters there are a number of websites through which webmasters can purchase a logo: 

Logo Search
On Logo Search, website visitors can navigate through the logos using categories. The Logo Search website also has a search function allowing visitors to use keywords to locate specific color logos or logo styles. Visitors can purchase a single logo or they can purchase a subscription allowing them to download an unlimited number of logos for a specified length of time. Each download contains the image in a variety of format allowing webmasters flexibility. Webmasters can subscribe to an RSS feed so they are notified when new logos are posted and available for download.
http://www.logo-search.com

 

LogoStick
Logo Stick is a web based tool that allows webmasters to use logo templates and design software, to create custom individualized logos. After the logo is completed it can be downloaded from the website. The online logo design software lets website visitors select from a variety of symbols, fonts and colors, so that webmasters can create a unique look. Unfortunately if your issue is a lack of creative talent, this solution may not be a good one.
http://www.logostick.com

 

LogoMaid
LogoMaid contains a selection of more than 3300 unique and non-unique logos. Logos are sold individually and vary in price from $ 25.00 for a non-unique logo to $ 200 for a unique logo. Subscriptions to the LogoMaid website are not available. http://www.logomaid.com/homie.php

 

Check the Rules!
If you purchase a logo be sure that you completely read the licensing agreement. Some agreements may restrict resale of the logo and you want to be aware of that if you are a webmaster reselling your services.

Image matters by using an eye catching logo you will retain your website visitor's interest and instill confidence that you are a professional organization.

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Website design can be elusive to even creative individuals. Sadly some webmasters do not realize their incompetence and they post websites that have grainy graphics and turgid colors. If you are one of these webmasters and have seen the error of your ways, consider this. Your website is a sales tool. A professional layout and design can significantly increase sales and conversion rates, gaining you customers. Businesses can greatly benefit from a professional and unforgettable logo that sets them apart from their competition. Logos are not just fancy graphics that adorn websites or letterhead, logos are a representation of a businesses' philosophy. Logos are a critical component of brand development.

Many webmasters do not realize that all images on the web are copy written and it is in many cases illegal to use an image that you find on the web without properly licensing it. Fortunately, for the graphically challenged websmasters there are a whole host of resources available to assist with web and graphic design. There are logo websites where you can purchase a single logo for a fixed fee, or subscription websites that allow you to purchase a subscription and download multiple logos. The logo is often the starting point for web design. Many webmasters use the companies logo to develop the website, the rest of the design evolves around the logo.

Custom logo design can cost from $ 100 to over $ 1000 depending on the logos complexity and the number of revisions required. As a result, buying a stock logo can offers substantial savings, for a small business starting out.

Fortunately for graphically challenged webmasters there are a number of websites through which webmasters can purchase a logo:

Logo Search

On Logo Search, website visitors can navigate through the logos using categories. The Logo Search website also has a search function allowing visitors to use keywords to locate specific color logos or logo styles. Visitors can purchase a single logo or they can purchase a subscription allowing them to download an unlimited number of logos for a specified length of time. Each download contains the image in a variety of format allowing webmasters flexibility. Webmasters can subscribe to an RSS feed so they are notified when new logos are posted and available for download.

http://www.logo-search.com

 

LogoStick

Logo Stick is a web based tool that allows webmasters to use logo templates and design software, to create custom individualized logos. After the logo is completed it can be downloaded from the website. The online logo design software lets website visitors select from a variety of symbols, fonts and colors, so that webmasters can create a unique look. Unfortunately if your issue is a lack of creative talent, this solution may not be a good one.

http://www.logostick.com

LogoMaid

LogoMaid contains a selection of more than 3300 unique and non-unique logos. Logos are sold individually and vary in price from $ 25.00 for a non-unique logo to $ 200 for a unique logo. Subscriptions to the LogoMaid website are not available. http://www.logomaid.com/home.php 

Check the Rules!

If you purchase a logo be sure that you completely read the licensing agreement. Some agreements may restrict resale of the logo and you want to be aware of that if you are a webmaster reselling your services.

Image matters by using an eye catching logo you will retain your website visitor's interest and instill confidence that you are a professional organization.

Read More...»

A logo concept is more than just an affinity for a specific character. Logos represent a company's brand, and as a result, serious thought and consideration should be put into your logo. Before hand be sure to consider, how the logo will represent your organization and consider the thoughts that will be associated with specific images that you consider for your logo. Does the logo embody traits that can or should be associated with your business? If your company is global, will the image transcend borders or will some of your customers find the image offensive and distasteful?

Carefully consider what traits you want for your corporate image to convey and select a logo that represents these those traits in a meaningful way.

In addition, it is important that the logo be able to: 

Be Reproduced
When selecting a color scheme it is best to stick with pantone or web friendly colors for web based businesses. The cost of reproducing a logo with standard colors will be less than a logo that does not.

Be Sized
The logo should be easy to resize and therefore will appear attractive regardless of size. It is often best to use vector graphics so the design will not be compromised when resized. Logos are used in a variety of mediums and it is important that the logo will port to a variety of sizes to encompass all of your branding needs. 

Timeless
A logo should have a long shelf-life. A logo is something that should not be changed too frequently. In fact many of the most recognizable logos are well aged. 

Simplistic in Nature
Logo designs should not be overly elaborate. Keep the number of colors in the design to a minimum. This will be beneficial when the image is resized. Varied Request a variety of formats to make it simpler for reproducing the logo in a variety of different mediums. If displaying a logo on the web, it is important the logo be in a compressed format to make the webpages load faster. Also, be sure to have a high resolution image for print media in order that it does not appear pixelated when printed. 

Respect Trademarks
When designing the logo be sensitive to trademarked logos. Do not spend the time and energy building a brand that will ultimately cause consumer confusion. Avoid a design that may be similar to another company. The logo design should be different enough that market place confusion will not occur.

Logos will often be used to identify a corporate brand. Make sure the logo you choose represents your company in an appropriate manner.

Examples of Logos that fit the bill can be found at Logo Search http://www.logo-search.com

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What is a logo?
A logo is a design, graphical representation, image or symbol that represents a business or organization. Logos were initially used to distinguish and differentiate products, the logos assisted purchasers in finding the product they prefer or have come to trust (or not trust). When product selections were limited and items were marked with a logo which a consumer was familiar they would naturally assume a certain level of quality or value, even if they had not previously used that specific product from that vendor. Now many companies not only have a corporate logo, but they have a logo to represent each of their products or product lines.

The company or product logo typically appears on all printed media or websites that are associated with the company or product. The logo appears in all marketing material and media.

A logo is really more than just a graphic, a logo design is part of a larger marketing concept. Marketers take specific care when selecting a logo, and they give a lot of thought about what they want their customers to identify with the company or product logo.

Some logos are designed around color. Studies have been conducted about the psychology of color and how different colors evoke different emotions. Green is used to imply wealth or expense, a marketer might use a green logo to imply an increase in perceived value. Blue on the other hand has a calming and soothing effect. Multiple colors can be used to accent and highlight specific parts of the logo. Accented and highlighted colors should be contrasting and complimentary.

Regardless of what colors you select, be sure that you use standard pantone colors and websafe colors. Also make sure these colors can be easily reproduced in print mediums.

Logos should be simple, and not overly elaborate or complex. Newer businesses and technology companies should have modern logos, while long standing businesses may want to use a logo that emphasizes their business experience. That does not mean that an older business cannot freshen or enhance an older logo, they may just want to retain certain qualities so their logo is still recognizable. Rarely do business depart drastically from an established logo. For this reason businesses should select a logo that has longevity. Once you establish and build a strong corporate image, you will want to retain it.

Logos should be designed so that they scale easily and can be used in a variety of mediums: letterhead, t-shirts, and more. Always keep in mind that logos are part of a larger marketing concept. Promotional materials will require consistency to reinforce the company or product image.

Taglines incorporated into the logo help reinforce the underlying message in a logo and can be an easy addition. Countless memorable marketing campaigns over the years have associated slogans with a logo to hit a message home.

While logos sound complex, in truth it has never been easier to locate a logo. Professional graphic artists are abundant on the web, and can be contracted to create a custom logo, or business owners can scroll through thousands of logos in logo directories.

Logo Directories:
Logo Search - http://www.logo-search.com/
Logo Maid - http://www.logomaid.com/
LogoWorks - http://www.logoworks.com/ 

Logos are the building blocks of a company or product identity. Be sure to take the time to find a logo that reflects the values that you, as a business owner, want associated with your business. Find a logo that is more than just a graphic.

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