So you have a fantastic website but no one ever visits. You may ask? Why? Your website should be designed with search engines in mind. Too many web designers are graphic artists that excel at image manipulation, but lack a basic understanding of search engine optimization. Web design and search engine optimization (SEO) should not be mutually exclusive. Webmasters should have a clear understanding of both design techniques and how the search engines work. 

Incredible graphics on a website without any traffic, will do little to fill the coffers. Follow these basic guidelines to ensure that your website will be visited and attractive. 

1. Navigation
Both humans and crawlers (search engines) need to be able to navigate your website. Avoid using technology that prohibits the search engine's ability to spider web pages. The majority of search engines have the ability to follow the links on a website if you use standard HTML. Observe normal convention and make the links obvious and available to all website visitors. 

2. Easy to Read
Fonts should be legible and webmasters should utilize white space judiciously. Text on the web page should be easy to read. 

3. Speed
Avoid using overly large graphics that are slow to load. Remember you only have mere seconds to capture the visitors attention, do not waste precious seconds with web pages that are slow to load. Search engines too will become impatient and give up on your website if it takes too long to view the content. As a result you should avoid using free hosting services that might be unreliable or slow to respond if you receive any web traffic surges. 

4. Consistency
Your website should maintain a consistent look and feel. In other words, all the pages on the website should have a similar look, color scheme and navigation. 

5. Above the Fold
The most important information on the your web page should appear above the "fold". This means that the website visitor should be able to view the most important content without having to use the scroll bar. 

6. Contact Information
Include corporate contact information on the website. This lends your company credibility, anyone can pretend to be anyone or anything. Including contact information on a website shows that you are a serious and legitimate business entity. 

7. Avoid Javascript /Ajax
Javascript and Ajax are cool, but they are not search friendly. It is best to stick with good old HTML. Search engines at this point are unable to spider the website contents that are displayed using Javascript. This is also true of websites that are dynamically updated with Ajax. Chances are the body of your website will help your website rank well; do not waste the search engine opportunity by using Javascript or Ajax. 

8. Meta Data Matters
Each and every web page on the website should contain a unique title and description. Many search engines extract meta data from the website header and use it to classify and categorize the web pages listing. The web page title and description should relate to the webpage contents. 

9. Keywords Naturally
Use website keywords and keyword phrases in the web copy in a natural way. Search engines are starting to discern unnatural text, machine generated content and content that is cobbled together by a bot. Write your website's content for humans not search engines. 

10. Web Page Focus
Each web page on a website should focus on one or two keywords or keyword phrases, no more no less. The keywords should be incorporated into the meta tags, and web copy. 

An optimized website can bring search traffic and visitors who have a natural interest in your product or service. Optimization should be part of the design process. Before hiring a web designer make sure they understand both your design needs and search engine optimization.

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Website design can be elusive to even creative individuals. Sadly some webmasters do not realize their incompetence and they post websites that have grainy graphics and turgid colors. If you are one of these webmasters and have seen the error of your ways, consider this. Your website is a sales tool. A professional layout and design can significantly increase sales and conversion rates, gaining you customers. Businesses can greatly benefit from a professional and unforgettable logo that sets them apart from their competition. Logos are not just fancy graphics that adorn websites or letterhead, logos are a representation of a businesses' philosophy. Logos are a critical component of brand development. 

Many webmasters do not realize that all images on the web are copy written and it is in many cases illegal to use an image that you find on the web without properly licensing it. Fortunately, for the graphically challenged websmasters there are a whole host of resources available to assist with web and graphic design. There are logo websites where you can purchase a single logo for a fixed fee, or subscription websites that allow you to purchase a subscription and download multiple logos. The logo is often the starting point for web design. Many webmasters use the companies logo to develop the website, the rest of the design evolves around the logo. 

Custom logo design can cost from $ 100 to over $ 1000 depending on the logos complexity and the number of revisions required. As a result, buying a stock logo can offers substantial savings, for a small business starting out. 

Fortunately for graphically challenged webmasters there are a number of websites through which webmasters can purchase a logo: 

Logo Search
On Logo Search, website visitors can navigate through the logos using categories. The Logo Search website also has a search function allowing visitors to use keywords to locate specific color logos or logo styles. Visitors can purchase a single logo or they can purchase a subscription allowing them to download an unlimited number of logos for a specified length of time. Each download contains the image in a variety of format allowing webmasters flexibility. Webmasters can subscribe to an RSS feed so they are notified when new logos are posted and available for download.
http://www.logo-search.com

 

LogoStick
Logo Stick is a web based tool that allows webmasters to use logo templates and design software, to create custom individualized logos. After the logo is completed it can be downloaded from the website. The online logo design software lets website visitors select from a variety of symbols, fonts and colors, so that webmasters can create a unique look. Unfortunately if your issue is a lack of creative talent, this solution may not be a good one.
http://www.logostick.com

 

LogoMaid
LogoMaid contains a selection of more than 3300 unique and non-unique logos. Logos are sold individually and vary in price from $ 25.00 for a non-unique logo to $ 200 for a unique logo. Subscriptions to the LogoMaid website are not available. http://www.logomaid.com/homie.php

 

Check the Rules!
If you purchase a logo be sure that you completely read the licensing agreement. Some agreements may restrict resale of the logo and you want to be aware of that if you are a webmaster reselling your services.

Image matters by using an eye catching logo you will retain your website visitor's interest and instill confidence that you are a professional organization.

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Computers
Businesses and individuals alike have all grown to rely on computers. The reliance is never more apparent than when something happens to the horrid little box that makes our lives easier. We expect computers to react a certain way, in certain situations. It nearly always comes as a surprise when the beloved little box, know as a computer, refuses to boot up. Probably even more shocking, is the dawning that we've neglected to backup or prepare for the unforeseen disaster that has just been thrust upon us.

Regardless of the number of times you have experienced the dread of being unable to access the information trapped in the god-awful computerized contraption, we are always invariably unprepared.

The reality of it is that computers, not only contain moving parts, but they like other machines, they are prone to failure at some point in their lives. Not only can hardware failures occur, but viruses can also corrupt data making it impossible to retrieve. Regardless of the litany of words used to bully the box into behaving, the truth is that the only offence is a good defense.

So how do you prepare for a computer tragedy? 

Prepare for the Worst

In structuring an offense it's important to realize the power of reinforcements: backups are invaluable and will save countless hours of shameless degradation. Be sure that you backup data and files on a regular basis, there are a number of tools that will automate the process.

It is critical that you check the backup log to ensure that a backup was completed properly. I cannot begin to describe the devastation felt when it is realized that though there was a backup process in place, the backup never actually occurred. Realizing this during a restore is likely to push any computer lover over the edge. It is a good idea to store a weekly back up off site. This is especially helpful, if an unforeseen fire or a natural disaster strikes.

Protection is critical! 

Build A Wall

If the computer has Internet access, either a hardware or software firewall (or combination there of) must be used. The firewall creates a barrier between a computer and the world. Without a firewall, Internet worms are capable of exploiting security holes and are able to create what are referred to as 'back doors'. These back doors can then be used to gain access to personal information stored on the computer, including password files, and financial information. 

Trust No One

If you are an avid Internet surfer or downloader be sure to scan any downloads prior to opening or installing. Up to date anti-virus software should be used to ensure, that computers do not become infected with malicious viruses that will ruin your life. Scan any email attachments prior to opening regardless of whom they are from. Files that end with .scr, .pif and .exe can contain viruses that will wreak havoc with your data and emotional well being.

Preparedness goes a long way, and a little foresight will ensure that, while a computer might be an inconvenience, you will not be defeated.

Preparation Resources

Anti-virus Software -http://www.military-software.com/anti-virus-software.htm
Firewalls - http://www.monitoring-software.net/intrusion-detection-software.htm

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