How much do you know about web design? Take this web design quiz to find out how much you know about web design. 

What Is A Web Template?

A website template is a ready-made HTML layout for webmasters. Typically, webmasters need to only edit the text and links in the HTML page, and they can then have a website up and running in a very short amount of time. Web templates make the creation of a website easier and faster. Web templates are easy to edit and customize using an HTML editor.

Examples of a web templates can be found at Webmaster Templates - http://www.webmaster-templates.net 

What Is A CSS File?

CSS stands for "Cascading Style Sheets", and are used to control and manage font styles, font sizes, and web site color combinations that are used in a web page. In order to retain continuity of "look and feel" throughout a website, all pages within a website will often refer to a single CSS file. The CSS file is typically contained in a separate file from the website, and the various web pages retrieve the CSS file each time a web page is displayed. CSS files make global appearance changes easy -- a single change in a CSS file will mean that any pages using that CSS file will automatically display the changes. 

What Is A Dreamweaver Template?

Dreamweaver Templates allow webmasters to define "editable" and "non-editable" regions of a webpage. The "non-editable" regions can only be edited in the Dreamweaver Template. Any changes made to the Dreamweaver Template update any HTML pages that use the template. 

What Is More Important -- Web Design Or SEO?

Web Design and SEO (Search Engine Optimization) are not mutually exclusive. The best webmasters are familiar with Search Engine Optimization techniques, as well as Website and Graphical Design. It is difficult to have a successful website if you neglect either SEO or Design. The two are intricately woven, and really must coexist to achieve website success. 

How Much Does A Website Cost?

It depends on many variables. Custom website design can range from $500-$2000 for a single web template. The price varies, depending on the complexity of the design. Webmasters can also use a stock web template, which can cost as little as $10.00, or as much as several hundreds of dollars. Some stock templates are available for exclusive use, and exclusive designs tend to be more expensive. Website content development and Search Engine Optimization can be even more expensive, and are ongoing expenses. 

If A Website Is Designed In Dreamweaver, Can I Edit It With Another HTML Editor?

Yes, most websites and designs can be edited in any HTML editor. 

What Is A WYSIWYG Editor?

WYSIWYG stands for "What You See Is What You Get", so if you are using a WYSIWYG editor to design and create your web page, you have a pretty good idea of how the page will look in a web browser. Think of Microsoft Word -- when you change a font, you see the font change immediately in the MS Word document. The same is true in a WYSIWYG Editor, in that you see changes immediately within the editor itself, as opposed to having to save the page and then separately load and view it in a web browser. 

Do You Have To Know HTML To Design A Website?

Knowing HTML is certainly helpful in website design, especially when very minor tweaks and adjustments are necessary, but it is not absolutely required for website design. There are a number of WYSIWYG editors and web templates available, which can assist new webmasters with the design process. Using a web template and a WYSIWYG editor, new webmasters are able to create a web page by simply cutting and pasting content into a web template. 

What Does HTML Stand For?

HTML stands for "HyperText Markup Language". HTML is the markup language that typically resides behind the web page. Information related to the website design is indicated by "tags". HTML is what is considered a simple markup language. 

What Is The Difference Between Dynamic And Static Web Pages?

A "Dynamic" web page is one that is automatically created "on the fly" as it is presented, while a "Static" web page is pre-configured and not interactive. Dynamic web pages will often pull information from somewhere else before displaying the page, so the page content is ever-changing. The information on a Dynamic webpage often results from a database query, such as "search" results. Another kind of Dynamic page simply pulls information from another source, such as a web page that displays an RSS feed -- it's "Dynamic" because the page content changes each time the RSS feed is updated. The information contained in a Static page is considered "flat", and never changes until the webmaster re-codes it.

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What is a logo?
A logo is a design, graphical representation, image or symbol that represents a business or organization. Logos were initially used to distinguish and differentiate products, the logos assisted purchasers in finding the product they prefer or have come to trust (or not trust). When product selections were limited and items were marked with a logo which a consumer was familiar they would naturally assume a certain level of quality or value, even if they had not previously used that specific product from that vendor. Now many companies not only have a corporate logo, but they have a logo to represent each of their products or product lines.

The company or product logo typically appears on all printed media or websites that are associated with the company or product. The logo appears in all marketing material and media.

A logo is really more than just a graphic, a logo design is part of a larger marketing concept. Marketers take specific care when selecting a logo, and they give a lot of thought about what they want their customers to identify with the company or product logo.

Some logos are designed around color. Studies have been conducted about the psychology of color and how different colors evoke different emotions. Green is used to imply wealth or expense, a marketer might use a green logo to imply an increase in perceived value. Blue on the other hand has a calming and soothing effect. Multiple colors can be used to accent and highlight specific parts of the logo. Accented and highlighted colors should be contrasting and complimentary.

Regardless of what colors you select, be sure that you use standard pantone colors and websafe colors. Also make sure these colors can be easily reproduced in print mediums.

Logos should be simple, and not overly elaborate or complex. Newer businesses and technology companies should have modern logos, while long standing businesses may want to use a logo that emphasizes their business experience. That does not mean that an older business cannot freshen or enhance an older logo, they may just want to retain certain qualities so their logo is still recognizable. Rarely do business depart drastically from an established logo. For this reason businesses should select a logo that has longevity. Once you establish and build a strong corporate image, you will want to retain it.

Logos should be designed so that they scale easily and can be used in a variety of mediums: letterhead, t-shirts, and more. Always keep in mind that logos are part of a larger marketing concept. Promotional materials will require consistency to reinforce the company or product image.

Taglines incorporated into the logo help reinforce the underlying message in a logo and can be an easy addition. Countless memorable marketing campaigns over the years have associated slogans with a logo to hit a message home.

While logos sound complex, in truth it has never been easier to locate a logo. Professional graphic artists are abundant on the web, and can be contracted to create a custom logo, or business owners can scroll through thousands of logos in logo directories.

Logo Directories:
Logo Search - http://www.logo-search.com/
Logo Maid - http://www.logomaid.com/
LogoWorks - http://www.logoworks.com/ 

Logos are the building blocks of a company or product identity. Be sure to take the time to find a logo that reflects the values that you, as a business owner, want associated with your business. Find a logo that is more than just a graphic.

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Stock Photography

Stock photography websites contain thousands of existing photographs that can be licensed for specific uses. A customer who uses stock photography instead of hiring a photographer can save time, effort and money. Typically publishers can either purchase exclusive rights to a single image or they can purchase a subscription of sorts. The subscriptions allow publishers to download a limited number of photos over a specified period of time.

Stock photo websites allow webmasters, marketers and publishers to locate pictures for their marketing and promotional materials without the hassle of organizing a photo shoot. With copyright laws businesses must be very careful in using unlicensed photos.

There are also risks to using "free" photographs. Many of the free websites contain collaborative works from multiple photographers and artists. While the websites attempt to monitor the images in their collections in violation of copyright laws, there are no guarantees. If you opt to use photographs or images from a free portal, it is important to keep this in mind.

The following are a large number of reputable stock photo websites available:

Photo-Wizard.net - The Photo-Wizard's website contains thousands of fantastic, high-quality photographs, in more than 30 categories. Photos can be used on websites, in promotional materials or educational materials. The Photo-Wizard's stock photo directory is packed with eye-catching photos that will meet the needs of graphic designers and webmasters looking for exceptional quality images at reasonable prices. The site is filled with inexpensive, professional quality royalty free photographs. There is no longer a need to pay hundreds or even thousands of dollars for a single photograph. Single images can be purchased for $.99 each or subscriptions can be purchased for $49.95 - $ 179.95.
Photo Wizard - http://www.photo-wizard.net 

Photos.com - Photos.com contains professional royalty-free stock photographs available via a subscription. Pay only a single fee and download up to 250 photos from the Photos.com collection per day. The photos.com collection contains more than 325,000 professional quality stock photographs. Subscriptions can be purchased for $149.95 - $ 699.95 .

Photos.com - http://www.photos.com 

ClipArt.com - The ClipArt website is exceptional, known for its large variety. You can filter images based on file formats, (photographs, photo objects or clipart) so only the specified format appears in the search results. Subscription can be purchased for $ 17.99 - $ 269.99.

ClipArt - http://www.clipart.com 

Morguefile.com - The term "morgue file" is popular in the newspaper business to describe a file that holds past issues. The purpose of this site is to provide free image reference material for use in all creative pursuits. Photos on Morguefile can be used free of charge, but only for personal use; but are not available for commercial or business use.

MorgueFile - http://www.morguefile.com 

PixelPerfectDigital.com - PixelPerfectDigital contains 4,000 images. The website uses a forum format to display the images, many of which are clipart rather than photographs. The images can be used free of charge for personal use.

Pixel Perfect Digital - http://www.pixelperfectdigital.com/free_stock_photos/

StockVault.net - StockVault contains photos and logos that are free for non-commercial use. They have additional image packs available for fixed prices.
StockVault - http://www.stockvault.net 

Free-Photographs.net - The Free Photographs Network is an online resource for royalty-free stock photographs for non-commercial use. The collection is very limited and a search function specifically for the site is not available.

Free Photographs - http://www.free-photographs.net 

FreeStockPhotos.com - Photographs on Free Stock Photos can be used free of charge for non-commercial use, but the photograph must include credits to FreeStockPhotos.com when used on the Internet, in a web page, in printed publications, or in any product, advertising, or packaging. This credit, however, may be cropped out or digitally removed from the photograph if it is included in readable type near each photograph, group of photographs, in the text, or in the credits. The collection is limited and a search function is not visible.

Free Stock Photos - http://www.freestockphotos.net 

FreePhotos.com - FreePhotos is a collaborative website that contains photos. The website contains many different image categories, but not a large variety in each category. In order to download an image users must register.

Free Photos - http://www.freephotos.com 

ArtFavor.com - ArtFavor contains a limited selection of small high-quality photographs. The images are not available for commercial use.

ArtFavor - http://www.artfavor.com/types.php?type=12 

FreeDigitalPhotos.net - The photos on Free Digital Photos can be used for commercial and non commercial interests. If the images are used for promotional items (greeting cards, mugs, t-shirts, screen savers) there is a $ 20.00 charge for the use of each image. Some images also stipulate that they require a link back to the FreeDigitalPhotos website.

Free Digital Photos - http://www.freedigitalphotos.net 

FreePhotosBank.com - Free Photos Bank is a collaborative website with a number of attractive photos. Photos contained on the Free Photos Bank are from a variety of photographers and the reprint permissions may vary.

Free Photos Bank - http://www.freephotosbank.com 

DesignPacks.com - Design Packs offers free, high-quality image collections that can be used in both personal and commercial web design projects. Each collection features a group of 15 images that share a common theme.

Design Packs - http://www.designpacks.com 

ShutterStock - Shutterstock is a large subscription-based stock photo agency. They have an outstanding collection of premium, royalty-free photographs, illustrations, and vectors. Subscription can be purchased for $ 199.00 - $1,999.00 and allow subscribers to download up to 25 images per day.

ShutterStock - http://www.shutterstock.com/ 

ComStock - ComStock contains a large collection of royalty-free images. ComStock offers three purchase options images can be purchased individually, CD options are available or publishers can purchase a subscription for $299 - $1999.00 which allows them to download up to 50 images per day.

ComStock - http://www.comstock.com 

These are all a number of options available for webmasters and publishers in need of images for marketing campaigns or packaging. Regardless of the website selected, be sure to read the agreement terms carefully to ensure that you are adhering to the guidelines.

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The old adage, "keep your friends close, and your enemies closer", is applicable not only to personal relationships but business relationships as well. While I'm not suggesting that you befriend your competitors, it is important that you are cognizant of your competitors' business ventures and methods.

It is important to realize that while monitoring your competitors is essential, it could easily become an obsession. Therefore, it is crucial that you strike a balance when incorporating it into your business plan. There are several ways to conduct successful stealth competitive intelligence operations. While it is fanciful to imagine yourself as a secret agent or spy, none of these techniques are difficult, hidden or secretive. In fact, most of them are tools or services available to all businesses. 

1. Ego Searches What are ego searches?

Ego searches are keywords or keyword phrase searches for a specific brand, product, or company name. Ego searches are a great way to monitor mentions of a competing product. You can automate the set up of ego searches using RSS, so anytime a competitor's product or brand name is mentioned in the news, blogosphere, or print you receive notification and the details in an RSS feed.

How to Setup Ego Feeds - http://www.feedforall.com/ego-searches.htm
Create RSS Ego Searches - http://www.rss-tools.com/ego-search-feeds.htm 

2. Competitive Intelligence

Competitive Intelligence is defined as the process of gathering actionable information in a competitive environment. Competitive Intelligence is researching the business environment or techniques that another business uses. Competitive Intelligence is often used to influence a strategy for business development.

First, it is necessary to know your competition. Background research can be conducted using the tools at DNS Stuff http://www.dnsstuff.com , and various other websites. The DNS stuff website will allow you to do a whois lookup. A number of other research tools are also available on the site. 

3. Google Alerts

Receive notification via email on the latest relevant Google search results (web, news, etc.). Define the Google Alerts using a competitors company name or product name. http://www.google.com/alerts

http://www.googlealert.com/ (3rd party tracking service) - Google Alert is the web's leading automated search and web intelligence solution for monitoring your professional interests online. It tracks the entire web for your personalized topics and sends you new results by daily email

4. Meta Tags

Have you ever considered what keywords or phrases a competitor is targeting on their website? Have a peak at their meta tags by simply viewing the webpage source. Pay particular attention to the header tags that include title, description, and keywords. Are these keywords part of your marketing mix? 

5. Information

Arm yourself with information. The Googspy website is particularly useful when used properly. Enter a keyword, company name, or domain, click the results and view the companies top 25 competitors. If any of those websites are using pay per click on Google, you will also be able to obtain a partial list of the adwords they have purchased. The website gives you a glimpse inside competitors, but the list they provide is by no means exhaustive. http://www.googspy.com 

6. Incoming Links

There are a number of ways to determine who is linking to a competitor.

A simple search can be conducted in Google and MSN for "link:domain.com" (replace domain.com with competitor's domain). In Yahoo enter a search for "linkdomain:domain.com" (again replacing domain.com with your competitors name). The search will produce all webpages that provide a link to your competitor. Ideally you can request links from the websites as well.

Other BackLink Tools - http://www.webuildpages.com/tools/

Search for Places to Submit to; this site auto-generates http://www.webuildpages.com/search/ another tools that works in a similar way - http://tools.seobook.com/general/link-suggest/ ; simply enter the keyword and a list of sites that will allow you to request links appears. 

7. Alexa Ranking

Use Alexa to determine not only who is linking to a competitor, but also to determine what sites are related (list yours) . Alexa monitors web traffic trends, and a list of similar websites. Alexa also has the ability to show a website's popularity trends. http://www.alexa.com 

8. Website Monitoring

It is generally a good practice to monitor competitors, and you can do this using a tool like CodeMonitor. CodeMonitor takes a snapshot of a websites' HTML and notifies of any changes. The differences in the web pages are highlighted, making it easy to discern what changes occurred. CodeMonitor is a free online tool, that can be found at: http://www.emarketingperformance.com/tools/codemonitor/ 

9. Comparison Tools

MarketLeap has some great search comparison tools that allow for you to compare domains and ranking. Marketleap's Trend/History report gives you a view of how you or a competitors website's Search Engine Saturation has performed over time. It also verifies search engine placement based on keywords so you can quickly discern a competitors ranking for various phrases in the top search engines. http://www.marketleap.com/publinkpop/ 

10. Other Useful Spy Tools

Domain tools has a mark alert that allows you to monitor the use of a trademark. They also have a number of domain tracking and monitoring tools that can be helpful. http://www.domaintools.com/

Keep in mind that while you should be aware of the direction a competitor is moving. I do not advocate copying a competitor. These tools above are to assist businesses in monitoring their competition. I am not suggesting that you replicate, duplicate, or copy anything that a competitor does. Use the competitive intelligence to make sound business decisions about the direction you want to take.

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Attempting to legislate the Internet will not work, as the Internet is global and covers areas where no single government's rule applies. The jurisdiction issues make the Internet a haven for fraudulent and illegal activity.

Child exploitation and the rise of Internet related crimes is increasing. Child exploitation has no boundaries; pedophiles exist in every socioeconomic, ethnic and religious community. Consider these statistics, 20% of children online are approached sexually online. 89% of those advances take place over instant messaging. Online predators prowl, rebellious teenagers are opportune targets, and shared personal details often make them become victims.

This further fuels the discussion of who is who. Are they really who they say they are, or claim to be? The Internet is far more complex and anonymity might in fact provide the protection that surfers are seeking.

The anonymity of the Internet is a cause for concern. Pedophiles hide behind the protection of anonymity, creating ideal profiles being exactly the friend that impressionable youngsters want them to be. The fact is that a child doesn't always know with whom they are interacting with. All of this makes education critically important.

Children, adolescents, and teens must realize and understand the risks associated with Internet activities and modify their personal habits in order to stay safe online. Sharing private information is just not acceptable. Parents must realize that the Internet is part of world in which our children are living, and as much as we would like to shelter them, it has become an integral part of their worlds. Much like the warnings that youngsters today grow up with about not talking to strangers, parents must redefine who strangers are, so that their children will accurately understand the online dangers. The critical element to staying safe online is to be educated and understand the very real risks associated with online surfing.

While remaining anonymous is part of the problem, on the Internet, it might actually be a protection. If Pedophiles can hide behind screen names and pseudonyms, why can't children? If an adolescent is participating in online communities, whether its for educational purposes or social entertainment, creating an anonymous identity will help shield their personal information. Personal information related to location should still not be shared but the additional layer, might help shelter the child from unwanted attention.

While anonymity is a protection for the children, it also allows them the freedom to be children. Today's employers often search the Internet for information about potential employees. Additionally colleges and private schools will often search a students history on the Internet prior to offering them admission. As children grow, their views and opinions often change. The Internet's timeless and endless archive of those opinions may no longer be an accurate reflection of who a child has become. Children who post anonymously can afford the luxury of being a child, without the evolution of their opinions being available in a searchable archive.

Anonymity on the Internet might be a tool to help keep children safe, while venturing into the global Internet.

For additional tips to keep children safe online see:

Security Port - http://www.security-port.com
Wired Kids - http://www.wiredkids.org

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Computers
Businesses and individuals alike have all grown to rely on computers. The reliance is never more apparent than when something happens to the horrid little box that makes our lives easier. We expect computers to react a certain way, in certain situations. It nearly always comes as a surprise when the beloved little box, know as a computer, refuses to boot up. Probably even more shocking, is the dawning that we've neglected to backup or prepare for the unforeseen disaster that has just been thrust upon us.

Regardless of the number of times you have experienced the dread of being unable to access the information trapped in the god-awful computerized contraption, we are always invariably unprepared.

The reality of it is that computers, not only contain moving parts, but they like other machines, they are prone to failure at some point in their lives. Not only can hardware failures occur, but viruses can also corrupt data making it impossible to retrieve. Regardless of the litany of words used to bully the box into behaving, the truth is that the only offence is a good defense.

So how do you prepare for a computer tragedy? 

Prepare for the Worst

In structuring an offense it's important to realize the power of reinforcements: backups are invaluable and will save countless hours of shameless degradation. Be sure that you backup data and files on a regular basis, there are a number of tools that will automate the process.

It is critical that you check the backup log to ensure that a backup was completed properly. I cannot begin to describe the devastation felt when it is realized that though there was a backup process in place, the backup never actually occurred. Realizing this during a restore is likely to push any computer lover over the edge. It is a good idea to store a weekly back up off site. This is especially helpful, if an unforeseen fire or a natural disaster strikes.

Protection is critical! 

Build A Wall

If the computer has Internet access, either a hardware or software firewall (or combination there of) must be used. The firewall creates a barrier between a computer and the world. Without a firewall, Internet worms are capable of exploiting security holes and are able to create what are referred to as 'back doors'. These back doors can then be used to gain access to personal information stored on the computer, including password files, and financial information. 

Trust No One

If you are an avid Internet surfer or downloader be sure to scan any downloads prior to opening or installing. Up to date anti-virus software should be used to ensure, that computers do not become infected with malicious viruses that will ruin your life. Scan any email attachments prior to opening regardless of whom they are from. Files that end with .scr, .pif and .exe can contain viruses that will wreak havoc with your data and emotional well being.

Preparedness goes a long way, and a little foresight will ensure that, while a computer might be an inconvenience, you will not be defeated.

Preparation Resources

Anti-virus Software -http://www.military-software.com/anti-virus-software.htm
Firewalls - http://www.monitoring-software.net/intrusion-detection-software.htm

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